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Our Consulting Services

The Sidebar Social is a boutique consulting agency that helps small businesses, influencers, and law firms streamline their operations and strengthen their brand identity. The firm offers administrative consulting services—including business structure analysis, workflow optimization, and strategic planning—as well as marketing support such as branding, social media content creation, influencer campaign strategy, and digital growth management. With a foundation in law, psychology, and media, The Sidebar Social bridges the gap between back-end structure and front-facing presence—ensuring that every brand not only looks polished, but operates with precision.

Administrative Consulting Services

  • Business structure analysis and entity review

  • Operational workflow audits

  • Communication system optimization

  • SOP (Standard Operating Procedure) development

  • Client intake and retention strategy

  • Internal team management support

  • Strategic planning and scalability consulting

  • Staff/associate recruitment advising (especially for legal teams)

  • Productivity tools and systems implementation

  • Real estate and office space planning for growing businesses

Talent Acquisition Stategy

  • Pre-bar and early-career legal associate recruitment

  • Internship and externship program design

  • Candidate evaluation systems (skills, values, and cultural fit)

  • Job description drafting and targeted posting strategy

  • Interview pipeline development and onboarding systems

Recruitment Programing

  • On-Campus Interview (OCI) strategy and coordination

  • Career fair and law school partnership consulting

  • Diversity hiring initiatives and outreach planning

  • Event-based recruitment: mixers, info sessions, and panels

  • Strategic use of LinkedIn, Handshake, and law student networks

  • Utilization of Google Ads, LinkedIn, and Indeed and other job posting platforms. 

Marketing and Branding Services

  • Brand identity development (voice, messaging, visual direction)

  • Social media content creation (graphics, video, captions, reels)

  • Content calendars and platform management

  • Influencer marketing strategy and brand deal consulting

  • Event planning and influencer activation support

  • PR crisis management and response strategy

  • Digital analytics review and campaign reporting

  • Website copywriting and brand storytelling

  • Legal content creation tailored for social media

  • Personal brand consulting for attorneys, influencers, and business owners

Network & Relationship Building

  • Professional development event planning (CLEs, panels, Q&As)

  • Influencer and creator networking event support

  • Law school networking event curation and co-hosting

  • Branded merchandise or experience-driven campaigns for recruiting

Retention & Culture Support

  • Associate incentive strategy consulting

  • Internal mentorship and leadership development programs

  • Employee feedback systems and performance review structuring

  • Team communication planning (remote and in-office)

  • Culture-focused events and team-building experiences

Testimonials

Rebecca Caplinger  is a charismatic and knowledgeable legal content creator. She has made several Tvideos promoting my program that has led directly to an increase of clients and customers. She has also worked for me as a media consultant informing me about the latest media options that I can use to more effectively advertise my services. I fully recommend others to improve their media profile.

Drew Novins, Legal Tutoring Service - Bar, LSAT, 1L

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